Heather Allard, creator of Swaddleaze, was in Beverly Hills on March 3, 2006 for the Hollywood Boom Boom Room at The Beverly Hilton. Celebrity insider Jayneoni handpicked Swaddleaze for her exclusive invitation only event where celebrity parents were showered with the hippest, hottest, must-have baby products.
Some of the celebs that chose Swaddleaze swag were Melissa Joan Hart and her seven week old son Mason, 24’s Louis Lombardi and his expectant fiancée Mandy Allgood, Angela Bassett and her five week old twin son & daughter, and Dancing With The Stars’ Carrie Ann Inaba.
“I met so many gracious celebrity parents–they were genuinely interested in Swaddleaze and how it could help them & their babies sleep better. This was an experience of a lifetime for me!”, Allard said enthusiastically.
|Swaddleaze has also been gifted to some of Tinseltown’s biggest movie stars like Matt and Luciana Damon, Brat Pitt and Angelina Jolie, and Brooke Shields.
Swaddleaze is the original wearable swaddler & sleep sack combo. Swaddleaze swaddles babies quickly, easily and comfortably. And Swaddleaze has many additional benefits; it soothes colic, offers warmth without worry, and helps both baby AND parents sleep longer and better. Swaddleaze comes in the plushest, softest, luxe fabric in gorgeous colors fit for any celebrity cherub!
Since 2004, Allard, her company & her Swaddleaze have been featured on NBC Health Check, The WB Health News and UrbanBaby.com, the website for hipster parents from coast to coast. Swaddleaze is sold at over 60 US retailers and in Australia, Canada, New Zealand, South America and the United Kingdom. Swaddleaze has won 2 awards from iParenting Media and has been dubbed a “must have” baby product by Pregnancy Magazine, New Parent Magazine and the Family Review Center.
Allard’s tenacious business style has landed her in the pages of Peter Bowerman’s The Well-Fed Writer: Back for Seconds and Victoria Pericon’s forthcoming Cool Mom Inventions: Secrets of 56 Successful Mommy Inventors. The third-time expectant Allard lives in Rhode Island with her husband Scott, daughters Hope & Grace and her dog The Dude.